New Perspectives. Smarter Strategies.
Real Impact.
Upward Dynamics stands for strategic clarity in a complex world...
... and for one clear belief: Lasting change does not come from concepts alone, but from clarity, involvement and consistent follow-through in everyday work.
Hello, I am Anna Herbst.
For more than 20 years, I have worked with organisations navigating change – from international corporations to small and medium-sized businesses.
I have seen what works when it comes to maintaining direction, making decisions and bringing people along. And I have seen why transformation fails: most often not for a lack of ideas, but for a lack of clarity about where to go and why.
What I took from large, complex organisations is not “corporate thinking”, but an understanding of the principles that make development possible – without bureaucracy, without wasting resources. Pragmatic and close to daily business, just like the companies I work with.
Organisations in which leaders provide orientation and truly involve their teams develop further.
The others simply react: to markets, to pressure, to crises.
I am deeply convinced that future-ready organisations emerge where clarity, courage and humanity come together.
My strength lies in seeing the bigger picture, recognising patterns early and translating strategy into concrete, workable steps, always together with the people inside the organisation.
That is why I founded Upward Dynamics.
The name reflects our attitude:
"Upward" stands for development, clarity and sustainable progress.
"Dynamics" reflects the reality of modern organisations: change, complexity and movement.
We do not work with standard solutions.
We develop individual strategies that fit your organisation, your people and your goals.
Experience that makes the difference
Over 20 years of experience in strategy, transformation and change management
International leadership experience (DAX companies, SMEs, international organisations)
MBA in Growth Management
Certifications including INSEAD, European Organisation Design Forum, Copenhagen Institute for Futures Studies, CTI Co-Active Coaching
Facilitating large transformation programmes in Europe and Asia
Expertise in:
Systemic organisational development
Leadership and decision-making
Strategic realignment
Resilience and adaptability
Team and culture development
Why work with Upward Dynamics?
Because we do not just advise – we accompany.
This is not a marketing promise. It is the core of our approach.
We do not deliver a plan and disappear. We stay until change is truly lived by the organisation.
With Upward Dynamics, you gain:
We combine orientation with forward thinking. This results in clear decision-making bases instead of abstract strategy papers.
We get to the heart of complex issues and develop solutions that fit your company, your culture and your current challenges, enabling you to identify opportunities early on and exploit them in a targeted manner.
Change cannot be achieved alone. Our work is dialogue-oriented and practical, involving sparring with managers as well as collaboration with teams.
This creates a common understanding, builds trust and ensures that responsibility is taken where it is most effective. As a result, strategic development is not only planned, but also lived out in everyday life.
Clarity: We help companies focus on what matters most and make decisions that are easy to understand.
Courage: We support managers and their teams in remaining capable of acting even in uncertain situations and actively shaping change.
Continuity: We not only accompany the start, but also ensure that new orientations are permanently anchored. In this way, development does not become a flash in the pan, but part of the organisation.
Upward Dynamics is more than just consulting – we bring energy, movement and structure to change processes. With us, you not only get short-term guidance, but a partner who will accompany your success in the long term.
This holds for established organisations that need to break open structures to remain future-ready, just as it holds for growing start-ups that need to build those structures in order to scale. The momentum is different. The underlying challenge is the same.
A few words about me
My ambition is to strengthen people so they can make sound decisions themselves and drive change independently.
I believe humour is part of effective leadership: lightness creates connection and opens space for new perspectives – even in demanding transformation processes.
Clarity over avoidance: I believe in addressing things openly, even when they are uncomfortable. That is the only way real progress happens.
