Upward Dynamics.
Developing Organizations
with Purpose.
When what worked before is no longer enough – and what comes next becomes possible.
You have a vision. You are eager to take on the future and shape it. But day-to-day business sets the rhythm: the urgent wins over the important. Potential is there, but not being unlocked. And what started as a burning desire to shape the future slowly turns into burnout in the everyday.
Change usually does not fail from lack of ideas, but from lack of time, clarity and transparency about where we are heading and why.
Does this sound familiar?
You are responsible for a company, perhaps one you have just taken over. You know the next step requires different conditions than the last.
Digitalisation projects stall because structure and context are lacking
Ideas for innovation exist but without structure and direction, they get lost in day-to-day business
Employees and customers sense that direction is missing and draw their conclusions
Do you feel the same way?
You are building your company – the idea works, but the organisation is not keeping pace.
Everything lands on your desk
Roles and responsibilities are not clearly defined
The energy that has driven the business forward is in danger of being sapped by organisational issues
You want to grow, but you are not quite sure how
I will help you gain clarity on the next steps and build structures that grow with you:
by defining where you currently stand, using the Strategic Resilience Compass
by developing a clear strategy
with goals that everyone supports
and transparent, sustainable structures.
Through one-to-one sparring sessions, team workshops and off-site meetings, and with Strategy as a Service: practical support with strategy development and implementation.
From reacting to shaping.
I am Anna Herbst.
I have been supporting global transformations for more than 20 years. From tapping into new business areas and markets, to supporting major transactions, helping to shape new organisations and processes, and – with great passion – developing teams. Now I’m bringing precisely this experience to companies that are currently going through a period of transition. As the founder of Upward Dynamics, I know from my own experience what it feels like when everything rests on your shoulders.
My attitude: not a consultant. not a coach. not a trainer. But an organisational developer with backbone.
Change begins with an honest look at what really is – not what we would like it to be. Uncertainty and complexity often cloud the view of what matters most. That's why I accompany companies in regaining orientation and shaping development so that it creates real impact in everyday life.
What this means in practice:
Clarity of direction – decisions come from conviction, not pressure.
Employees know what they are working for. This relieves you as a leader and accelerates decisions.
Clear structures and responsibilities. Everyone knows what to do and can decide independently, without you getting involved every time.
Change is not imposed but carried together – new ideas emerge from within the team.
Projects contribute to the bigger picture instead of creating isolated solutions with limited value.
Your attractiveness grows – as an employer, as a partner, as a company with clear direction.
Your capacity for innovation increases. So does your competitiveness.
Day-to-day business runs smoothly while simultaneously working on the future.
This is what it is all about: not waiting for the future, but actively shaping it.
Boss the Future.
Experience that makes the difference
Over 20 years of experience in strategy, transformation and change management
International leadership experience (DAX companies, SMEs, international organisations)
MBA in Growth Management
Certifications including INSEAD, European Organisation Design Forum, Copenhagen Institute for Futures Studies, CTI Co-Active Coaching
Facilitating large transformation programmes in Europe and Asia
Expertise in:
Systemic organisational development
Leadership and decision-making
Strategic realignment
Resilience and adaptability
Team and culture development
My Philosophy: Clarity. Courage. Continuity.
Three values – not concepts, but the foundation of every collaboration.
Clarity, so that decisions come from direction, not pressure.
Courage, to let go of what is familiar and embrace what is new.
Continuity, so that change does not fizzle out but takes hold in everyday life.
The goal behind this: Strategic Resilience – the ability to stay oriented in uncertain times, make decisions with foresight and actively shape the future.
Shaping the future together.
This is how I support you on your journey:
Every organisation is at a different point. That is why we do not do off-the-shelf solutions. What stays consistent is our approach: clear, focused, and built for lasting impact.
Gaining orientation
I start by understanding what is really going on: not the symptom, but the pattern beneath it. What is the greatest lever? Where do we focus the energy?
Making decisions
On this basis, we develop priorities together and make conscious decisions – ones that not only relieve pressure, but give your team direction.
Anchoring change
Good decisions only create impact when they land in everyday life. I build change with your team – not over their heads.
Staying the course
Change does not happen in a single project. I stay until the new direction is not just understood, but truly lived.
Book a free
Orientation Call
30 minutes. No obligation. Directly useful.
Get in touch to find out how we can help you.
